In person-to-person communication, patterns of all kinds abound, but templates are special. They're widely used within the culture, and cultural norms re-enforce them. For instance, in my culture, when I hold out my right hand to someone and say, "Hello, I'm Rick Brenner," a very common response is to take my hand and say, "Hello, I'm George Bush." Well, only if George Bush is your actual name — otherwise most of us would expect to hear your name.

Israeli Prime Minister Yitzhak Rabin and PLO Leader Yasser Arafat shake hands in Washington, on September 13, 1993, with U.S. President Bill Clinton looking on. Actually, President Clinton did much more than just look on, as is evident in videos depicting the event. Not all templates are purely conversational, as in the examples in this article. In the video, Clinton clearly establishes the handshake template by shaking hands first with Rabin, then with Arafat, and then gently nudging the two of them together until Arafat extends a hand to a somewhat reluctant Rabin. Did Clinton manipulate the two men? Judge for yourself. Photo courtesy Global Policy Forum.
Did you find the above example a wee bit humorous? If you did, perhaps you expected the person's actual name, not "George Bush." The strength of that expectation reflects the strength of this template.
Although templates aren't problematic in themselves, how we use them can be, if we use them to manipulate others, or if we reflexively adopt an offered template. In this Part I, I'll examine how we use templates to manipulate others. In Part II, we'll look into some more toxic examples.
In the workplace, some common manipulative uses of templates are persuasion, controlling others' emotions, and stifling criticism.
- Persuasion: "You wouldn't want us to do that, now would you?"
- This template makes objection difficult. It rests on a previously constructed patently unappealing scenario, which isn't usually what the anticipated objection was about.
- To respond to this tactic, try replying in the form, "I certainly would not, but I think we have other options. I'd like to explore them."
- Controlling others' emotions: "Now, now, no need to get so hot under the collar about this."
- Although templates aren't
problematic in themselves,
how we use them can be - Here the manipulator tries to force a denial of the form "I am not angry," which usually makes the denier look foolish. Remaining cool at all times does help, but even that won't prevent some manipulators from using this template.
- To respond, step out of the template. Humor is especially effective, because it demonstrates that your emotions are under control. For example, if you aren't wearing a collar, try, "But I'm not wearing a collar, or at least, I wasn't when I walked in here."
- Stifling criticism: "Be reasonable; trust me on this."
- In this template the manipulator attempts to equate disagreement with distrust. Since most of us are reluctant to express distrust, expressing disagreement is difficult within this template.
- Reject the template: "I do trust you. I also disagree with you. It's because I trust you that I hope you'll want to explore our disagreement."
The strength, variety, and prevalence of templates vary with culture and microculture. Within cultures, there are variations with social status and gender. And although a template is present in your culture, you might not ever use it. Do you see any templates in use in your own life? Which ones do you use yourself? Top
Next Issue
Are you fed up with tense, explosive meetings? Are you or a colleague the target of a bully? Destructive conflict can ruin organizations. But if we believe that all conflict is destructive, and that we can somehow eliminate conflict, or that conflict is an enemy of productivity, then we're in conflict with Conflict itself. Read 101 Tips for Managing Conflict to learn how to make peace with conflict and make it an organizational asset. Order Now!
For more on Communication Templates, including some that are even more problematic, see "Communication Templates: II," Point Lookout for February 13, 2008.
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Related articles
More articles on Effective Communication at Work:
If Only I Had Known: I
- Have you ever regretted saying something that you wouldn't have said if only you had known just one
more little fact? Yeah, me too. We all have. Here are some tips for dealing with this sticky situation.
Recognizing Hurtful Dismissiveness
- "Never mind" can mean anything from "Excuse me, I'm sorry," to, "You lame idiot,
it's beyond you," and more. The former is apologetic and courteous. The latter is dismissive and
hurtful. We have dozens of verbal tactics for hurting each other dismissively. How can we recognize them?
Interrupting Others in Meetings Safely: I
- In meetings we sometimes feel the need to interrupt others to offer a view or information, or to suggest
adjusting the process. But such interruptions carry risk of offense. How can we interrupt others safely?
Unintended Condescension: II
- Intentionally making condescending remarks is something most of us do only when we lose control. But
anyone at any time can inadvertently make a remark that someone else experiences as condescending. We
explored two patterns to avoid last time. Here are two more.
Red Flags: II
- When we find clear evidence of serious problems in a project or other collaboration, we sometimes realize
that we had overlooked several "red flags" that had foretold trouble. In this Part II of our
review of red flags, we consider communication patterns that are useful indicators of future problems.
See also Effective Communication at Work and Effective Communication at Work for more related articles.
Forthcoming issues of Point Lookout
Coming April 30: On Planning in Plan-Hostile Environments: II
- When we finally execute plans, we encounter obstacles. So we find workarounds or adjust the plans. But there are times when nothing we try gets us back on track. When this happens for nearly every plan, we might be working in a plan-hostile environment. Available here and by RSS on April 30.
And on May 7: Subject Matter Bullying
- Most workplace bullying tactics have analogs in the schoolyard — isolation, physical attacks, name-calling, and rumor-mongering are common examples. Subject matter bullying might be an exception, because it requires expertise in a sophisticated knowledge domain. And that's where trouble begins. Available here and by RSS on May 7.
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