
Col. John Boyd, U.S. Air Force, in a photo taken during his time as a fighter pilot. When he was an instructor at the US Air Force's Weapons School (then called the Fighter Weapons School), he had a standing offer of forty dollars to any pilot who could prevent his reversing a position of extreme disadvantage within forty seconds in an air duel. He never lost. This earned him the nickname "Forty-Second Boyd." Photo courtesy Hill Air Force Base.
In the past decade or two, a model of decision making originally developed for aerial combat has found application in the business world. It's called OODA, which is an acronym for its four main elements: Observe, Orient, Decide, and Act. In the model, when people make decisions, they move around a loop. They first observe the situation. Then they orient themselves to it, analyzing its essential features. Next, they decide what to do. Finally, they act, and the cycle repeats.
The model was developed by Colonel John Boyd, who served in the US Army Air Corps and later in the US Air Force as a fighter pilot and military strategist. He flew a short tour as a wingman in the Korean War, though he never fired his guns or claimed a kill. After the war, as an instructor at the US Air Force Weapons School, he headed the Academic Section and wrote the school's tactics manual. He subsequently developed the OODA model. In the first Gulf War, he was very influential in the design of the attack on Iraq and the invasion of Kuwait.
Here is Boyd's OODA model in brief:
- Observe: Collect data by means of the senses
- We sense the environment using whatever means and sensors are available. Speed, accuracy and focus are essential. Example: A corporation's senior management team learns of a hostile takeover attempt by a private equity firm.
- Orient: Analyze and synthesize the data to form your current mental perspective
- Orientation is the synthesis of images, views, and impressions of the world as we understand it, influenced by experience, tradition, and the evolving situation. Example: Senior management learns whatever it can about the private equity firm, the structure of the offer, and the defenses available.
- Decide: Determine a course of action based on your current perspective
- Given our understanding of the environment, we create a set of possible responses and select one. Example: Senior management decides to approach a competitor about a merger or acquisition.
- Act: Implement your decisions
- The final step of the loop is carrying out the decision. Execution might fail, but whether it succeeds or fails, we return to the beginning of the loop for the next cycle. Example: The corporation and its competitor agree to merge, and make a public announcement to that effect.
Beyond itsBeyond its application to combat,
OODA is invaluable in decision making
for all rapidly changing situations application to combat, OODA is invaluable in decision making for all rapidly changing situations, such as marketing, sports, emergency management, finance, public relations, national politics, and workplace politics.
In rapidly changing situations, success depends on cycling through your OODA Loop rapidly enough. In situations that involve one or more opponents, success depends on cycling through your own OODA Loop more rapidly than your opponents cycle through theirs.
When your opponent — or the situation — changes too fast for you to cycle through your OODA Loop, you can't keep up, and failure almost certainly follows. When you can cycle through your OODA Loop more rapidly than your opponents can cycle through theirs, you can seize and hold the initiative, and we say that you're "inside your opponent's OODA Loop."
In coming issues, we'll examine applications of this powerful concept. Top
Next Issue
Is every other day a tense, anxious, angry misery as you watch people around you, who couldn't even think their way through a game of Jacks, win at workplace politics and steal the credit and glory for just about everyone's best work including yours? Read 303 Secrets of Workplace Politics, filled with tips and techniques for succeeding in workplace politics. More info
For more
about Col. John Boyd, read the biography, Boyd: The Fighter Pilot Who Changed the Art of War, by Robert Coram. Order from Amazon.com. Col. Boyd's contributions to planning the first Gulf War are especially fascinating.
More about OODA
Biological Mimicry and Workplace Bullying [March 31, 2010]
- When targets of bullies decide to stand up to their bullies, to end the harassment, they frequently act before they're really ready. Here's a metaphor that explains the value of waiting for the right time to act.
OODA at Work [April 6, 2011]
- OODA is a model of decision making that's especially useful in rapidly evolving environments, such as combat, marketing, politics, and emergency management. Here's a brief overview.
How Workplace Bullies Use OODA: I [April 13, 2011]
- Workplace bullies who succeed in carrying on their activities over a long period of time rely on more than mere intimidation to escape prosecution. They proactively shape their environments to make them safe for bullying. The OODA model gives us insights into how they accomplish this.
How Workplace Bullies Use OODA: II [April 20, 2011]
- Workplace bullies who succeed in carrying on their activities over a long period of time are intuitive users of Boyd's OODA model. Here's Part II of an exploration of how bullies use the model.
How Targets of Bullies Can Use OODA: I [April 27, 2011]
- Most targets of bullies just want the bullying to stop, but most bullies don't stop unless they fear for their own welfare if they continue the bullying. To end the bullying, targets must turn the tables.
How Targets of Bullies Can Use OODA: II [May 4, 2011]
- To make the bullying stop, many targets of bullies try to defend themselves. But defense alone is not sufficient — someone must make the bully stop. That's why counterattack is much more likely to work.
Rapid-Fire Attacks [August 1, 2012]
- Someone asks you a question. Within seconds of starting to reply, you're hit with another question, or a rejection of your reply. Abusively. The pattern repeats. And repeats again. And again. You're being attacked. What can you do?
Projects as Proxy Targets: I [December 18, 2013]
- Some projects have detractors so determined to prevent project success that there's very little they won't do to create conditions for failure. Here's Part I of a catalog of tactics they use.
Joint Leadership Teams: OODA [December 28, 2022]
- Some teams, business units, or enterprises are led not by individuals, but by joint leadership teams of two or more. They face special risks that arise from the organizations that host them, from the team they lead, or from within the joint leadership team itself.
Your comments are welcome
Would you like to see your comments posted here? rbrenfHlRlTgqCIXkUHBTner@ChacrEuHRQPYVKkOucGfoCanyon.comSend me your comments by email, or by Web form.About Point Lookout
Thank you for reading this article. I hope you enjoyed it and
found it useful, and that you'll consider recommending it to a friend.
This article in its entirety was written by a human being. No machine intelligence was involved in any way.
Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.
Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.
Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.
Related articles
More articles on Workplace Politics:
Kinds of Organizational Authority: the Informal
- Understanding Power, Authority, and Influence depends on familiarity with the kinds of authority found
in organizations. Here's Part II of a little catalog of authority, emphasizing informal authority.
Unethical Coordination
- When an internal department or an external vendor is charged with managing information about a large
project, a conflict of interest can develop. That conflict presents opportunities for unethical behavior.
What's the nature of that conflict, and what ethical breaches can occur?
Columbo Tactics: II
- This is Part II of a series showing how the less powerful can adapt the tactics of TV detective Lt.
Columbo when they're interacting with the more powerful.
Career Opportunity or Career Trap: I
- When we're presented with an opportunity that seems too good to be true, as the saying goes, it probably
is. Although it's easy to decline free vacations, declining career opportunities is another matter.
Here's a look at indicators that a career opportunity might be a career trap.
Appearance Antipatterns: I
- Appearances can be deceiving. Just as we can misinterpret the actions and motivations of others, others
can misinterpret our own actions and motivations. But we can take steps to limit these effects.
See also Workplace Politics and Workplace Politics for more related articles.
Related programs
Although the OODA Model model was
originally developed by Col. John Boyd for applications in aerial combat, it has proved powerful and
general enough to have other military applications. Indeed, it is truly useful in any
contention-driven situation, including marketing, organizational politics, and natural disasters. My
program, "Managing in Fluid Environments," explores how to
apply this model in situations where changes come along at such a rapid rate that the next change
comes along before we reach the "New Status Quo" of the changes we're already dealing with.
More about this program.
My program, "Changing How We Change: The Essence of Agility," focuses more intently on applications of the OODA model in a
wide variety of situations at work, from the perspective of organizational agility. This point of
view is especially valuable to people in organizations that use agile product development processes.
By applying the OODA Model, the Satir Change Model, and more recent
developments from group psychology, we can substantially enhance an organization's ability to adapt
to changing circumstances, and to transform itself to more competitive stances. More about this program.
Are you planning an offsite or retreat for your organization? Or a conference for your professional society? My programs are fresh, original, and loaded with concrete tips that make an immediate difference. rbrenfHlRlTgqCIXkUHBTner@ChacrEuHRQPYVKkOucGfoCanyon.comContact me to discuss possibilities.
Forthcoming issues of Point Lookout
Coming April 30: On Planning in Plan-Hostile Environments: II
- When we finally execute plans, we encounter obstacles. So we find workarounds or adjust the plans. But there are times when nothing we try gets us back on track. When this happens for nearly every plan, we might be working in a plan-hostile environment. Available here and by RSS on April 30.
And on May 7: Subject Matter Bullying
- Most workplace bullying tactics have analogs in the schoolyard — isolation, physical attacks, name-calling, and rumor-mongering are common examples. Subject matter bullying might be an exception, because it requires expertise in a sophisticated knowledge domain. And that's where trouble begins. Available here and by RSS on May 7.
Coaching services
I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenfHlRlTgqCIXkUHBTner@ChacrEuHRQPYVKkOucGfoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.
Get the ebook!
Past issues of Point Lookout are available in six ebooks:
- Get 2001-2 in Geese Don't Land on Twigs (PDF, )
- Get 2003-4 in Why Dogs Wag (PDF, )
- Get 2005-6 in Loopy Things We Do (PDF, )
- Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
- Get 2009-10 in The Questions Not Asked (PDF, )
- Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )
Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info
Follow Rick
Recommend this issue to a friend
Send an email message to a friend
rbrenfHlRlTgqCIXkUHBTner@ChacrEuHRQPYVKkOucGfoCanyon.comSend a message to Rick
A Tip A Day feed
Point Lookout weekly feed


Beware any resource that speaks of "winning" at workplace politics or "defeating" it. You can benefit or not, but there is no score-keeping, and it isn't a game.
- Wikipedia has a nice article with a list of additional resources
- Some public libraries offer collections. Here's an example from Saskatoon.
- Check my own links collection
- LinkedIn's Office Politics discussion group