
On September 12, 1962, US President John Kennedy, in a speech at Rice University, in Texas, sets a goal of reaching the moon "before this decade is out." At the time, only four Soviet Cosmonauts and two US Astronauts had orbited the Earth. The longest mission to that date was 94 hours. On the immediacy spectrum, the goal of reaching the moon was at the less-immediate end. Photo courtesy U.S. National Aeronautics and Space Administration.
Goals have a property we can call immediacy. An immediate goal is directly connected to whatever you're doing right now. For instance, right now I'm typing this with the goal of finishing the article you're reading. By contrast, less immediate goals are less directly connected to what you're doing right now. For me, right now, a less immediate goal is to help project teams work more effectively. I'm typing this, in part, because I hope that people reading it might gain some insights that they can apply.
A goal's immediacy determines the effectiveness of any particular goal achievement strategy. To achieve a less immediate goal, focus on it. Contemplate it. Imagine it. Imagine achieving it. Imagine having achieved it. When you do, you wake up your passion, and you unconsciously do what's necessary to achieve that goal. [Note 1]
Imagining success is far less effective for immediate goals. If I want an ice cream cone from the store across the street, imagining it probably won't make it happen. To achieve immediate goals, focus on what you have to do, and then you'll take action.
For a less immediate goal, focus on the goal, and the doing will take care of itself. For a more immediate goal, focus on the doing, and the goal will take care of itself. It's when we get the two confused that we get into trouble.
To help people and organizations achieve goals, use these same principles. As a manager or leader, you're responsible for your own personal goals, but you also take some responsibility for organizational goals and for goals of subordinates.
When the goal is immediate, do what you can to help people focus on what they need to do to achieve the goal. When the goal is less immediate, do what you can to help them visualize achieving it.
It's when we get
passion and action
confused that we get
into troubleFor instance, a near-term project milestone is an immediate goal. Although focusing the attention of the team on the milestone might be helpful, still more helpful would be a focus on this week's work, because that's what people must do to achieve the goal.
On the other hand, since goals related to, say, business development tend to be less immediate, a more vision-oriented approach is likely to be more effective for them. Focusing a team's energies on what life will be like when we complete this set of projects could provide people with the guidance they need to set their own priorities consistent with that less immediate goal.
There's a time for passion (imagining), and a time for action (doing). One without the other doesn't work. Knowing when one is more important than the other is the key to achievement. Top
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Love the work but not the job? Bad boss, long commute, troubling ethical questions, hateful colleague? This ebook looks at what we can do to get more out of life at work. It helps you get moving again! Read Go For It! Sometimes It's Easier If You Run, filled with tips and techniques for putting zing into your work life. Order Now!
For more on achieving and inspiring goals, see "Corrales Mentales," Point Lookout for July 4, 2001; "Commitment Makes It Easier," Point Lookout for October 16, 2002; "Beyond WIIFM," Point Lookout for August 13, 2003; "Your Wishing Wand," Point Lookout for October 8, 2003; "Give It Your All," Point Lookout for May 19, 2004; "Knowing Where You're Going," Point Lookout for April 20, 2005; "Workplace Myths: Motivating People," Point Lookout for July 19, 2006; and "Astonishing Successes," Point Lookout for January 31, 2007.
Footnotes
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Related articles
More articles on Personal, Team, and Organizational Effectiveness:
Start a Project Nursery
- In a Project Nursery, professionals from across the entire organization collaborate to conceive of new
projects. When all organizational elements help decide which projects to investigate, the menu they
develop best suits organizational needs and capabilities.
The Hypothetical Trap
- Politicians know that answering hypothetical questions is dangerous, but it's equally dangerous for
managers and project managers to answer them in the project context. What's the problem? Why should
you be careful of the "What If?"
How to Procrastinate
- You probably know many techniques for procrastinating, and use them regularly, but vociferously deny
doing so. That's what makes this such a delicate subject that I've been delaying writing this article.
Well, those days are over.
Holding Back: I
- When members of teams or groups hold back their efforts toward achieving group goals, schedule and budget
problems can arise, along with frustration and destructive intra-group conflict. What causes this behavior?
Tackling Hard Problems: II
- In this Part II of our look at solving hard problems, we continue developing properties of the solution,
and look at how we get from the beginning to the end.
See also Personal, Team, and Organizational Effectiveness and Personal, Team, and Organizational Effectiveness for more related articles.
Forthcoming issues of Point Lookout
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And on March 5: On Begging the Question
- Some of our most expensive wrong decisions have come about because we've tricked ourselves as we debated our options. The tricks sometimes arise from rhetorical fallacies that tangle our thinking. One of the trickiest is called Begging the Question. Available here and by RSS on March 5.
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