Responding to Rumors

Our first reactions to false, damaging rumors about ourselves are often defensiveness, anger, or even counterattack. Most of these responses are ineffective. We make more constructive choices when we understand rumor dynamics.

Rumors can become more damaging with age

As rumors propagate, they evolve, because each of us applies our own filters to what we see, hear, and remember, and some of us give rumors a little spin as we move them along.

Respond quickly. Waiting just gives the rumor time to spread and to evolve. Don't be concerned that your response might add to the spread of the rumor, because the rumor spreads on its own anyway.

Most rumors are credible

When a rumor spreads, it's probably credible, because people are more likely to retell rumors that they themselves believe. The credibility of a rumor depends not on the sources of the information, but on how well the rumor fits with prejudices, stereotypes, or widely held images. For example, a rumor about a workplace love affair spreads more rapidly if the couple is known to travel together or lunch together.

To respond, begin by identifying the elements that make the rumor credible. Since the rumor's credibility in part derives from your own behavior, change your behavior.

Packaged rumors spread more rapidly

We respond to rumors
more constructively
when we understand
their dynamics

A rumor's "packaging" usually appears as a preamble: "You can't repeat this or tell anyone I told you." We feel a little safer retelling a packaged rumor because we have assurances that the trace path will exclude us. Packaging speeds propagation.

If you hear a packaged rumor, assume that it has spread everywhere. Don't waste time trying to trace it to a source. You can probably guess the source anyway.

Quelling a rumor is very difficult

Nobody controls where a rumor travels or how fast. Controlling a rumor that's already circulating is impossible — once a rumor is loose, it circulates on its own, possibly indefinitely.

Instead of trying to control a rumor, figure out how to get the truth to circulate just as fast as the rumor. Rely on respected third parties to circulate independently verifiable factual information that directly contradicts as much of the rumor as possible.

Respond constructively

If you become defensive, depressed, or irate, your behavior will seem to confirm the rumor — you will seem to have been caught in the act.

Acknowledge the existence of the rumor, and address it seriously. Remember always that the people who believe the rumor might feel criticized if you dismiss it as transparently false.

You'll do much better when you can maintain your self-esteem. Make it your first priority — hang on with all your might to the belief that you're a fine person. When you believe in yourself, anything else you do is more likely to succeed.  Top    Next Issue

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And on March 26: Seven Ways to Support Word-of-Mouth About Your Content

Whether you're making a presentation or writing an article or a book, making your material more memorable is a desirable objective. After the talk, or after the reader sets down your work, what you have to offer will be accessible only if the auditor or reader remembers something about it. Available here and by RSS on March 26.

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