Getting Around Hawthorne

If you're a manager, how can you tell how good a job you're doing? Take a survey? Do a 360 assessment?

When you measure something, you influence it. For instance, investors value companies according to their profits. Knowing this, many executives make decisions that favor short-term profits over the company's long-term well being, and some actually fudge the figures.

Applied to organizations, this phenomenon is called the Hawthorne Effect — when people know you're measuring something, they try to make the measurement turn out "right." Most measurements of employee satisfaction run afoul of this phenomenon. How can you measure without Hawthorne distortion?

Begin by looking at what you're measuring. The good news: we measure way too much. We try to measure the immeasurable, and we use those measurements to try to control the uncontrollable. By reducing our overall measurement effort, and accounting for Hawthorne distortion, we can measure less and get a lot more value from the effort. Here are three keys to effective measurement:

• Measure only what is objectively measurable. Judgment isn't objectively measurable.
• Measure only what you hope to control. Have in mind actions you can take that directly influence trends in whatever you measure.
• Understand the Hawthorne Effect: if people know they're being measured, they alter their behavior to optimize the measurement.

Too often, we try
to measure the
immeasurable to
control the
uncontrollableThe name "Hawthorne Effect" comes from some early work (1927-1932) on organizational measurement done at the Western Electric plant in Hawthorne, Illinois, where management tried to determine optimum levels of factory-floor lighting. Because the employees knew about the study, they responded to each adjustment in light level by increasing productivity.

But the Hawthorne Effect can be much broader. In one approach to controlling software quality, we measure defects by severity category. Since software isn't releasable unless defect counts are below acceptable levels, there is pressure to downgrade the severity of any defects in categories that are over threshold.

Measuring with discretion is one route around Hawthorne. Here are some trends you can measure outside the awareness of most employees. Most must be measured per capita per month. Their interpretation depends on your particular situation, though some are obvious.

• Voluntary turnover
• Number of hits to corporate gripe sites
• Posted Dilbert cartoons
• Fraction of posted Dilbert cartoons that involve Ratbert the HR manager
• Percentage use of sick days and vacation days
• Average usage-hours of parking spaces
• Employer-funded education credits earned
• Number of complaints per month about peers
• Number of "Tweaking CC" emails (see "The Tweaking CC," Point Lookout for February 7, 2001)
• Number of known feuds
• Fraction of posted Dilbert cartoons that involve the pointy-haired manager
• Fraction of desks with Dilbert desk calendars
• Vending machine candy consumption
• Percentage of meetings rescheduled
• Project lateness, in dollar-days per capita

Would you like to know trends in any of these measurements? Can you think of other measurements you'd rather make?  Top    Next Issue

The article you've been reading is an archived issue of Point Lookout, my weekly newsletter. I've been publishing it since January, 2001, free to all subscribers, over the Web, and via RSS. You can help keep it free by donating either as an individual or as an organization. You'll receive in return my sincere thanks — and the comfort of knowing that you've helped to propagate insights and perspectives that can help make our workplaces a little more human-friendly. More

Your comments are welcome

About Point Lookout

Thank you for reading this article. I hope you enjoyed it and found it useful, and that you'll consider recommending it to a friend.

This article in its entirety was written by a human being. No machine intelligence was involved in any way.

Point Lookout is a free weekly email newsletter. Browse the archive of past issues. Subscribe for free.

Support Point Lookout by joining the Friends of Point Lookout, as an individual or as an organization.

Do you face a complex interpersonal situation? Send it in, anonymously if you like, and I'll give you my two cents.

Related articles

More articles on Personal, Team, and Organizational Effectiveness:

Coaching and Haircuts

Lifelong learners use a variety of approaches, usually relying heavily on reading. Reading works well for some ideas and techniques, especially for those with limited emotional content. For adding other skills and perceptions, consider a personal coach.

Assumptions and the Johari Window: I

The roots of both creative and destructive conflict can often be traced to differing assumptions of the parties to the conflict. Working out these differences is a lot easier when we know what everyone's assumptions are.

Ten Reasons Why You Don't Always Get What You Measure: I

One of the "truisms" floating around is that "You get what you measure." Belief in this assertion has led many to a metrics-based style of management, but the results have been uneven at best. Why?

Just Make It Happen

Many idolize the no-nonsense manager who says, "I don't want to hear excuses, just make it happen." We associate that stance with strong leadership. Sometimes, though, it's little more than abuse motivated by ambition or ignorance — or both.

Anticipating Absence: Internal Consulting

Most consultants are advisors from outside the organization. But when many employees are unavailable because of the Coronavirus pandemic, we need to find ways to access the knowledge that remains inside the organization. Internal consulting can help.

See also Personal, Team, and Organizational Effectiveness and Personal, Team, and Organizational Effectiveness for more related articles.

Forthcoming issues of Point Lookout

Coming January 22: Storming: Obstacle or Pathway?

The Storming stage of Tuckman's model of small group development is widely misunderstood. Fighting the storms, denying they exist, or bypassing them doesn't work. Letting them blow themselves out in a somewhat-controlled manner is the path to Norming and Performing. Available here and by RSS on January 22.

And on January 29: A Framework for Safe Storming

The Storming stage of Tuckman's development sequence for small groups is when the group explores its frustrations and degrees of disagreement about both structure and task. Only by understanding these misalignments is reaching alignment possible. Here is a framework for this exploration. Available here and by RSS on January 29.

Coaching services

I offer email and telephone coaching at both corporate and individual rates. Contact Rick for details at rbrenjTnUayrCbSnnEcYfner@ChacdcYpBKAaMJgMalFXoCanyon.com or (650) 787-6475, or toll-free in the continental US at (866) 378-5470.

Get the ebook!

Past issues of Point Lookout are available in six ebooks:

• Get 2001-2 in Geese Don't Land on Twigs (PDF, )
• Get 2003-4 in Why Dogs Wag (PDF, )
• Get 2005-6 in Loopy Things We Do (PDF, )
• Get 2007-8 in Things We Believe That Maybe Aren't So True (PDF, )
• Get 2009-10 in The Questions Not Asked (PDF, )
• Get all of the first twelve years (2001-2012) in The Collected Issues of Point Lookout (PDF, )

Are you a writer, editor or publisher on deadline? Are you looking for an article that will get people talking and get compliments flying your way? You can have 500-1000 words in your inbox in one hour. License any article from this Web site. More info